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The bonkers success of Bluey Dollarbucks driven by show’s fans

2024 Junior Journalist competition entry – Primary School News Story (Print) category: A simple dog cartoon set in Brisbane now a global sensation as Bluey coins spark chaos … and crime

Bluey has plenty of reasons to jump for joy – especially if the Heeler family managed to get hold of some of the limited edition coins, which might be worth a motza one day. Picture: file image
Bluey has plenty of reasons to jump for joy – especially if the Heeler family managed to get hold of some of the limited edition coins, which might be worth a motza one day. Picture: file image

READING LEVEL: GREEN

Bluey, the most iconic family show in Australia, has had Ludo Studios and BBC Studios partner together to launch Bluey coins. These coins are known as Dollarbucks.

Bluey coins are rad … if you can get one, We’re not talking about Uncle Rad, we’re talking about how there are 24 million people in Australia and only 5000 minted coins were made.

People have been raving about these coins.

In fact, people have been taking these Bluey coins way too far, with offers of $99 to $1275.

Australia Post released the Bluey Dollarbuck coin collection in partnership with the Royal Australian Mint and BBC Studios. Picture: supplied
Australia Post released the Bluey Dollarbuck coin collection in partnership with the Royal Australian Mint and BBC Studios. Picture: supplied

There are three types of Bluey coins: the coloured proof coins, individual coins and the 10 coin tube set that comes with a collectable folder.

Bluey coins have been selling on eBay for absolutely huge prices, with the 10 coin set just advertised with a price tag over $4000! The Australia Post recommended retail price (RRP) was $30 for the 10 coin tube set and $99 for a single Bluey coloured proof coin.

The crazy resale value of the coins has seen some criminals resorting to theft, with NSW Police making arrests and charging thieves once stolen coins were recovered. Picture: NSW Police
The crazy resale value of the coins has seen some criminals resorting to theft, with NSW Police making arrests and charging thieves once stolen coins were recovered. Picture: NSW Police

Australia Post sold out in September in less than one hour. As time goes on, the Bluey coin prices are expected to go higher and higher.

Everyone has gone absolutely crazy about these Bluey coins – some people have even tried to steal them. Police are still trying to recover hundreds of thousands of dollars’ worth of Bluey coins that have already been stolen.

Robbery and Serious Crime Squad detectives in Sydney recovered over 40,000 stolen limited edition Bluey coins on October 29, 2024. Picture: file image/supplied
Robbery and Serious Crime Squad detectives in Sydney recovered over 40,000 stolen limited edition Bluey coins on October 29, 2024. Picture: file image/supplied

There is still a chance you could get a Bluey coin in your change. It won’t be minted, but it is still a limited edition Bluey coin. Collectors are encouraged to check their change before and after buying something using cash.

Check your change before and after making a purchase using cash – you never know, you may score a Dollarbuck. Picture: supplied
Check your change before and after making a purchase using cash – you never know, you may score a Dollarbuck. Picture: supplied

Bluey has been one of the most loved kids’ TV shows since it started. When it launched Bluey coins, the beloved show became more famous than any TV show in Australia. But next time you see a Bluey coin up for sale, just make sure the price tag isn’t $4000.

Please note: Images were added to this Junior Journo competition entry by Kids News editors and minor edits applied as per publishing requirements and editorial guidelines on the site.